b. Current marketing trends within this genre includes the use of collaborations with other familiar artists. This is beneficial because it can help gain more exposure and build the fanbase for the other band or artist. Another marketing strategy is releasing sneak peeks or snippets of latests singles in order to add excitement for new music releases. This is used to further promote the artist/band and its brand. Another trend is using social media such as, Instagram, Snapchat, and Twitter to promote the band's latest music and merchandise. Another marketing trend is the use of a website, this promotes and allows for the fans to receive more information about the band and upcoming events.
c. We chose to develop the brand of our band by implementing a modern day 50's theme. This was to display to our fanbase that it is important for us to live with no regrets or worries. Similar to the 50's generation the teenagers at that time were less stressed and they lived their lives to the fullest. Our band seeks to inspire teenagers, which is the majority of our target audience, with our music in order to maintain that mentality and strive to live their best lives. Another way we developed our brand is through the use of inspirational messages on Twitter. This allows Reckless X to develop a more personable relationship with the fans and have a positive impact on them. Our band also used photography as a way to at another artistic element to the brand. This is something that interests the demographic of the target audience and is a way to make Reckless X stand out from other alternative bands.
d. Some marketing products we created were a beanie and sweatshirt as well as tangible forms of our music such as vinyls and cassettes.
e. Throughout the process of creating a music video, what I learned during production is that it is very important to maintain organized and plan accordingly. My group worked together to create a story board for all elements of the song including the introduction. Through the use of costume design, mis-en-scene elements, and camera movement techniques the production was able to develop to brand and market the up and coming band. When developing the marketing campaign it was important to include creative elements of why our alternative group is different than the others and why it would attract the target audience. It was also important to include different ways to build a fanbase and what Reckless X would do to promote their group.
d. Some marketing products we created were a beanie and sweatshirt as well as tangible forms of our music such as vinyls and cassettes.
e. Throughout the process of creating a music video, what I learned during production is that it is very important to maintain organized and plan accordingly. My group worked together to create a story board for all elements of the song including the introduction. Through the use of costume design, mis-en-scene elements, and camera movement techniques the production was able to develop to brand and market the up and coming band. When developing the marketing campaign it was important to include creative elements of why our alternative group is different than the others and why it would attract the target audience. It was also important to include different ways to build a fanbase and what Reckless X would do to promote their group.
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