Thursday, March 4, 2021

Target Audience

It is important to figure out what target audience the production is aiming at in order to know what film decisions to make that would appeal most to the desired audience. It is also important to know this from the beginning of the production process because it will help guide and insure that the piece is filling its maximum potential. For dance documentaries it combines two things that commonly appeal to a younger audience. One of which is that documentaries are growing in popularity and streamed on various platforms that appeal to younger generations. Also dance is popular amongst individuals from the ages of 12-19. According to a study done in 2018 it stated that due to popularity increase in documentaries and docuseries. 68% more people would watch one compared to three years ago. While researching a lot in regards to the target audience my group and I decided that our production will target the age group of pre-teens to young twenties. This target audience will also include anyone interested in dance.



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